Now thenÂ…What is the real goal Gents? The key objective is, of course, to entertain ladies. This has also been the case since 1949, when this book was first published, and remains the case today. A fascinating insight into the mind of '50s man' this book has got some real nuggets and (more importantly) an intriguing cocktail section. So when you have a moment to improve yourself peruse these pages and maybe next time you'll surprise her with something more than your usual drunken 'I love you'.