My Butterfly
  • My Butterfly

My Butterfly

Flutterly charming

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    animation of My Butterfly in action

    Tap the top to start the flutter

    Remember those lazy summer days spent trapping butterflies in jars? Course you don’t. You were too busy playing video games and watching telly. But thanks to My Butterfly you can reconnect with the Blyton-esque wonders of nature without the attendant cruelty.

    It looks like an empty jam jar but tap this glass container or make a noise and the gorgeous faux butterfly inside begins to flutter around in an incredibly lifelike fashion. The effect is utterly compelling, not to mention befuddling because the colourful creature’s random stop-start movement is staggeringly realistic.

    My Butterfly: The Yellow Swallowtail

    The Yellow Swallowtail

    So how does My Butterfly work? We’re not entirely sure but there’s a thin wire inside the jar and its metal lid conceals three AAA batteries. Quite how this causes the fake flapper to move is a mystery. Indeed, we can’t believe it’s not a butterfly!

    Having already generated a major buzz at the 2010 Tokyo Toy Fair this amazing curio is set to add a twist of Japanese eccentricity to desks, shelves, worktops and windowsills across the globe. Mums, dads, kids, grandparents and even full-on lepidopterists (butterfly collectors, silly) will be totally mesmerised.

    My Butterfly battery compartment

    Batteries concealed in the lid

    With various butterfly species rapidly becoming endangered, there’s never been a better time to admire an electronic doppelganger. Each jar even comes with its own species-specific, info-packed hang tag. There are four species: Monarch, Yellow Swallowtail, Pink Morpho and Blue Morpho. Each one as stunning as the next. My Butterfly really is the pet that keeps on giving – as long as you change the batteries once in a while. Go on, have a flutter.

    Monarch: My Butterfly Yellow Swallowtail: My Butterfly Blue Morpho: My Butterfly Pink Morpho: My Butterfly


    Yellow Swallowtail

    Blue Morpho

    Pink Morpho

    More detail and specification