Fucking Hell. Fucking. Hell.
This reassuringly foul-mouthed beer takes its fruity name from a small Austrian village known as Fucking, whilst the word 'Hell' is a term for 'pale beer' used in Southern Germany and Austria.
Initially the local Fucking authorities (!) and European Trademark Office appealed against its heroic sweary branding, but eventually this crazy decision was overturned so that we can all enjoy the cool, cathartic refreshment of Fucking Hell Beer.
It's the beer for any occasion. From stubbing your toe to seeing your team finally lift the World Cup. Drink it to capture the moment, to celebrate, to commiserate, to exercise your demons and raise a toast to life's ups and downs.
Fucking Hell it's refreshing and Fucking Hell you deserve it.