Times have changed. Everyone sits at their computer these days, no one ever goes outside to come up with a good idea any more. So what could be better than an instant bright spark that plugs straight into your laptop.
On the end of a sturdy and flexible arm that holds it's shape, the Bright Idea USB Lightbulb is a marvellously fuss-free lamp - no switches, no lampshade, no legs. Freeing up your creative mind to concentrate and deliberate over grand ideas. Falling apples and eureka moments in the bath? Who needs 'em.
Emitting the perfect amount of soft and soothing blue light, simply plug it into any USB port and shine some reassuring illumination during those excruciating late-night projects.
What's more, it even glows in the dark when it's not plugged in - eat THAT Edison.