Food & Drink January Sale

Abashiri Blue Beer

Blue Shade Booze

  • Single Can
    In Stock£4.99$7.00€5.69
  • 4 Pack
  • 8 Pack
This is only available at Firebox!
  • The Bluest beer in the whole world
  • Local flowers and seaweed endow it with its striking colour
  • Contains water from melted icebergs in the Sea of Okhotsk
  • Chinese Yam provides a superior head that resembles floating ice
  • Contrary to it's appearance, it doesn't taste like a raspberry slushie
V - Suitable for Vegetarians
In between creating longevity-inducing rice dishes, the good people of Japan like to kick back with an ice cold beer. But not just any ordinary beer – Abashiri Blue Beer.

It's not even just a little bit blue either, it's really blue. It's bluer than blueberries, bluer than the smurfs, bluer than the Blue Man Group, even bluer than Daniel Craig's glistening blue eyes.

This striking beer achieves its unique aquamarine hue by using a blend of blue seaweed and locally grown flowers, it even contains water from melted icebergs.* To sip this beautiful blue brew is to immerse yourself in the wild and colourful flavours of the frozen Abashiri coastline. Seriously, you're basically drinking the island, soon there'll be nothing left. * The original drink is made from these delightfully regional ingredients but due to European law they cannot be exported, so you will be enjoying the delicious taste known simply as "Blue 1" – you'll have to travel to Abashiri for the fully authentic experience
Return information:

Due to the nature of this product, we are unable to offer our usual 30-day, no-quibble returns policy, if you later change your mind, or otherwise decide to return the product through no fault of Firebox. Click here for more info.

More detail and specification

48 Reviews

Average 4.5/5 stars
  • "Surely Blue beer is the only Christmas gift for your 20yr old nephew??"
    Dawn - 4th of December, 2017
  • "I’m blue dabba dee.... "
    Danielle - 22nd of November, 2017
  • "It’s got a nice taste and I always pour it into a glass so I can pretend I’m in a bar in the future."
    Lloyd - 9th of November, 2017
  • "Better than the pink beer, tastes more like a beer. Enjoyable to try but other Japanese beers are better"
    Bleu - 11th of April, 2017
  • "Personal favourite of mine, every time I over something from your website I just have to get these, and I have now got my friend drinking it"
    Sam - 20th of February, 2017