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Abashiri Blue Beer
  • Abashiri Blue Beer
  • Abashiri Blue Beer
  • Abashiri Blue Beer

Abashiri Blue Beer

Blue Shade Booze

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Sh*t Hot right now
  • The Bluest beer in the whole world
  • Local flowers and seaweed endow it with its striking colour
  • Contains water from melted icebergs in the Sea of Okhotsk
  • Chinese Yam provides a superior head that resembles floating ice
  • Contrary to it's appearance, it doesn't taste like a raspberry slushie


In between creating longevity-inducing rice dishes, the good people of Japan like to kick back with an ice cold beer. But not just any ordinary beer – Abashiri Blue Beer.

It's not even just a little bit blue either, it's really blue. It's bluer than blueberries, bluer than the smurfs, bluer than the Blue Man Group, even bluer than Daniel Craig's glistening blue eyes.

This striking beer achieves its unique aquamarine hue by using a blend of blue seaweed and locally grown flowers, it even contains water from melted icebergs.* To sip this beautiful blue brew is to immerse yourself in the wild and colourful flavours of the frozen Abashiri coastline. Seriously, you're basically drinking the island, soon there'll be nothing left. * The original drink is made from these delightfully regional ingredients but due to European law they cannot be exported, so you will be enjoying the delicious taste known simply as "Blue 1" – you'll have to travel to Abashiri for the fully authentic experience
Return information:

Due to the nature of this product, we are unable to offer our usual 30-day, no-quibble returns policy, if you later change your mind, or otherwise decide to return the product through no fault of Firebox. Click here for more info.

More detail and specification

64 Reviews

Average 4.5/5 stars
  • "Hubby loves the blue beer great as a gift for someone who has everthing bet they don't have blue beer"
    - 20th of March, 2019
  • "Bought for the colour last year but a surprisingly good beer so bought more this year!"
    - 3rd of December, 2018
  • "It is a gift so can't give it a taste test (yet) but if it's as good as your service then it will be great! "
    - 30th of November, 2018
  • "Gorgeous taste. Arrived unharmed"
    - 20th of November, 2018
  • "Given as a gift. Great stuff!"
    - 14th of November, 2018