I know this is a bit of a downer but that picture isnt the real thing because if you look there are 2 different pictures at 2 different angels but the reflection of the light on the gum is in the exact same place and you couldn't possibly see the mans arm through all that gum!?!?
Bradley - 24th June 2012
Firebox says: Hey Bradley, you are totally right the picture isn't real, its probably because the product isn't either! This was one of our fabulous April fools products that you've stumbled upon. Thanks for picking that up for us though, note to our design team, must try harder next year!