Here at Firebox HQ we’ve seen some brilliant ideas on our quest for the Next Big Thing. But not all of them have to be great leaps in innovation. Some, like Reflective Cycling Socks, are so forehead-slappingly simple we’re left wondering why they haven’t been around for years.
Reflective bicycle logo on the back
Looking and feeling like a regular sock, these black cotton wonders are a lifesaver for anyone cycling to or from work in the dark. Because stitched into the back of each is a highly reflective patch. Hiding under your trousers by day (as socks do) no one would ever know it’s there. But when it’s time to hop on your bike, pull them over your trouser bottoms and they’ll reflect the headlights of cars behind you brilliantly. Available in one-size-fits-all, they’re perfect for keeping your trousers free from any muck and chain-grease, and boosting your visibility as you cycle in the dark.