Fitbit Ultra

Start moving

Fitbit Ultra

Start moving

Sorry, this product is not available.




The screen shows 6 pieces of information about your days activity

Getting fit used to mean cutting out the cake and jogging until our bottom stopped wobbling. But thanks to the Fitbit Ultra we can all carry a personal trainer, dietician, lifestyle coach and motivational guru with us 24/7. And all inside a gadget no bigger than a packet of chewing gum.

Clipped to your pocket or belt, the Fitbit Ultra logs all of your activity over the course of the day. An advanced accelerometer tracks the number of steps you’ve taken, stairs you’ve climbed, miles you’ve run and calories you’ve burned. You can even wear it at night to track your sleep pattern!


Clips tightly onto your pocket

Online dashboard

Upload your data to your private Fitbit account


As small as a pack of chewing gum!

Preloaded with all of your personal settings, it’ll even notice when you’ve been sitting still for too long. Which of course, won’t do at all. If it thinks you’re slacking, Fitbit will chirpily keep you on the fitness wagon with a series of messages on its glowing screen. Including ‘vamos’, 'start moving', 'come on' and more, it’s all the motivation you need to stretch your legs and get your heart pumping again.

iPhone app

Keep track on the move

Colours available

Two colours available (From L-R): Plum and Blue


Charges via the included USB dock

All of which is terribly handy. But the real magic happens when you upload all of this data to Saved on your private account, you can track your activity over days, weeks and months. Fill in your personal details and it’ll help you to work out your BMI, set fitness goals and even manage your diet. Keep it updated with the meals and snacks you’ve eaten and it’ll advise if you need fewer or more calories per day to reach your goals. ‘Another peanut butter sandwich, you say? Don’t mind if I do...'



The easy-to-use dashboard online helps you to access all sorts of important data in an instant. Download the Fitbit app to your iPhone or apple gadget and you can keep track of these details on the move. It’ll even synchronise with similar apps and programs that you use, like RunKeeper, Lose It!, Endomondo and Microsoft Health Vault. Fitbit now even has it's own Android App, Apple-bashers rejoice!

But listen to us harping on... if you had a Fitbit right now it would be merrily reminding you to do some star jumps or eat a banana (possibly). So what are you waiting for? For the same cost as a few hours with a fitness instructor, you could have access to all the advice you need to reach your ideal fitness and stay there. Vamos!

more info

Please Note:
  • iPhone not included
Product Features:
  • Health and fitness tracker: monitors your daily activity and drives you to do more
  • Clips onto your belt or pocket and stays securely fastened all day
  • Displays customisable messages after prolonged periods of inactivity to encourage you to exercise
  • Can be worn while asleep to monitor sleeping patterns
  • Apple & Android app available for monitoring your fitness on the go
  • Fitbit keeps track of:
    • Current time
    • Calories burnt
    • Amount of floors climbed
    • Amount of steps taken
    • Miles walked/travelled
  • Upload your data to your private account at
    • Track your fitness history
    • Add your weight/height and any weight goals
    • Track your sleeping patterns and sleep efficiency
    • Dashboard regularly awards 'badges' for achievements as a motivational tool.
    • Tracks weight & BMI
    • Allows you to log activities (cycling, football, running). Handy when users refer back to previous days wondering why they've done or burnt more/less than their average day
  • Create a daily Food Log using their online database
    • The Dashboard will show the calories in the food you eat and then total up for the day, letting you know how many more calories you can eat in order to hit your weight loss goals etc (based on height, weight and goals entered)
    • Total food consumption for the day is broken down into Calories, Fat, Fibre, Carbs, Sodium, Protein and Water for easy reference
Box Contents:
  • Fitbit wireless tracker
  • Base station / USB cable
  • Sleep wristband
  • Belt holster
  • Measures approximately 1.7cm(W) x 5.5cm(H) x 1.3cm(D)

Customer Reviews

Can you confirm if the Fitbit will connect via a Mac computer.
Vikkihb - 6th November 2012
Firebox says: Yes the Fitbit will connect...
After buying this product, hoping it'll help shed a few lbs, I was really let down that it didn't work with my computer. It wouldn't set up with my Mac software, even after numerous attempts at fixing issue with customer service. Device still works on a day-to-day basis, but without being able to store information, my day's activities are ultimately lost. Very upset!
Tony - 12th June 2012
Firebox says: Hey Tony, we are very sorry to hear that. Drop us a line with your order number and a few details to and we will look into what we can do for you.
Is this just a step counter or does it count burnt calories from any movement i. E housework/pc work/driving etc as we burn calories doing more than just walking. Could someone let me know please. Also, is it true that there is definately no subscriptions? There is a u. S similar device but is extremely expensive and you have to pay subscription. Thanks anyone that can help me. Nat :-).
Nat - 4th March 2012
Firebox says: Hi Nat, it's a bit more than your average pedometer. He's what they say: 'Fitbit Ultra's super sensitive 3-D motion sensor tracks your day down to details a pedometer can't catch, showing your exact steps taken, calories burned, and distance traveled.' There's no subscription, if you fancy reading up a bit more before you buy, have a look here:
I want to buy one of these but I am wondering if it beeps when it reminds you to keep moving or not? As this could annoy me a lot if it does.
Daniel Warriner - 9th January 2012
Firebox says: Hey Daniel. The supplier can confirm that the device does not beep to remind you to move. It is there is there to track your movement and incentivises you with daily challenges.
Fantastic! Purchased 2 of these for my wife and I for a healthy kick stat to the year and already hooked. Very cool the way it wirelessly updates all of your activity, steps, floor, distance, calories etc to fitbit. Com via the dock supplied (I’m using the iPhone app to access my activity dashboard and my partner views fitbits mobile page on her Samsung Galaxy). Great how it awards badges, just received an email for the 15, 000 step badge today and am contemplating going back out to beat my partners 20, 000 step record. Strangely addictive and almost like getting an in gaming Xbox live in award but in real life. Definitely makes fitness more fun and highly recommended!
Pablo - 7th January 2012
I want to buy this, but I have a android phone, and never intend to get an I phone, and I was wondering if there is any android apps possible?
Ethan - 2nd January 2012
Firebox says: Hi, FitBit do not have a Andriod app as of yet, but it looks to be in the pipeline!