Cupcake Toothpaste

Brush your sweet tooth

Cupcake Toothpaste

Brush your sweet tooth

Available to pre-order
Expected 1 Jul 2015
Email me when available

  •  Actually good for your teeth – tastes like cake!
  •  Ideal for those who find brushing a chore
  •  Pretend that you're teeth are little cakes and you're icing them
  •  Never have to endure that rancid minty paste again
  •  Satisfy your sugary cravings twice a day


Give your sweet tooth a wash and brush up with this brilliantly bonkers Cupcake Toothpaste. Forget your regular minty gunk, this squeezy delight is just as good for your teeth... and tastes like cake!

No we’re not sure how on earth this works either. But if you think about it, it’s not such a bad idea. The next time you get cravings for something cakey, whip out this wonderstuff instead and give your teeth a good going over. It’ll give you the hit of the whole cupcake, with none of the guilt! Yes, alright, this means you can have double cake later.

more info

Please Note:
  • Each tube contains approximately 2.5oz/70g of toothpaste
Product Features:
  • Cupcake-flavoured toothpaste
  • Sorbitol, Water, Silica Glycerin, Flavour, Cellulose Gum, Titanium Dioxide, Xanthan Gum
  • Measures approximately 15.5cm(L) x 3.9cm(W) x 2.4cm(D)

Customer Reviews

Got this for a friend for Christmas and she was so surprised and couldn't wait to use it! Thanks again Firebox, another present spot on :-).
Shauna - 14th January 2014
The only way to persuade your kids to brush teeth e v e r y night! Guarantee!
Erie - 21st December 2013
Great stocking filler for my daughter, looks good enough to eat!
Clare - 25th November 2013
Guys, we are all making a big fuss about Fluoride and how this isn't a real 'toothpaste' without it. It contains silica, which is your basic, primary tooth polishing ingredient. Fluoride does NOT prevent cavities, it slows the rate at which they form, it is not the be all and end all of dental hygiene. If you are so concerned, feel free to purchase a fluoride mouthwash and ENJOY THE CUPCAKEYNESS.
Adam - 22nd July 2012
Firebox says: Amen!
This toothpaste is yummy! Also, everybody keeps talking about the lack of fluoride but they need to have a research online because fluoride is actually very bad for you!! I've had non-fluoride toothpaste for around 10 years now and my teeth are in perfect condition! So this toothpaste shouldn't be looked badly upon just for the fluoride reason! Research, people!
Jenny - 31st May 2012
This is the BEST THING EVER!!! I bought mine a few months ago and it is still fresh and tasty!! I dont usually use it to brush my teeth with (because of the lack of flouride) but I eat it when I am in a sweet mood!! As a diabetic I am usually unable to eat acctual cupcakes so this is a tasty, sugarfree, solution!! Thank you very, very, VERY much Firebox!!!!
Bryony - 29th January 2012
Firebox says: Hi Bryony! Great to hear! we love it here too!