Just when you thought a simple photograph could no longer blow you away, along comes the Lomo Panoramic 360° Camera to put a whole new perspective on things – literally. Because despite utilising 35mm film and a manual rubber band drive, this jaw-droppingly unique camera captures truly panoramic shots of the world around you.
Simply grab the handle, tug the ripcord and gawp as the idiot-proof Lomo spins on its own axis, snapping everything it sees for one breathtaking, super-wide, all-encompassing shot that’s four times longer than a standard landscape snap. It’s like having eyes in the back of your head. And the front and the sides.
Take a look at these...
Forget stitching together mutiple shots!
Just think, armed with a Lomo you can capture everything and everyone around you. The effect is truly unique. It’s ideal for newlyweds, mountaineers, adrenaline junkies, aficionados of architecture or just about anyone who want to check out the bigger picture.
Wind the film
Funky bubble level
Sunny/cloudy aperture settings
Fun ways to shoot!
There are loads of ways to shoot. Hold the Lomo at arms length if you want to be in the shot or above your head if not. Or how about the Rollercoaster (hold the camera at an angle for a wave-like effect); the Group Hug (you and your pals gather round the Lomo in a circle and let it spin in the middle) or Manual Exposure (rotate the camera with your hand for partial panoramas/low light situations). You can even capture 180° shots by only pulling the cord halfway. The possibilities are endless. Well, ish.
The Lomo creates up to eight full 360° panoramic shots (about the same size as four regular photos) on any regular 36 exposure 35mm roll that can be processed at any high street photo lab. The future of photography? No. A whole new spin? Definitely. You’re gonna need a bigger album!
For more details on how to print your Lomo Panoramic 360° Camera photos, click here.
How to get the film processed:
Tell your lab about the Lomography Panoramic 360° and inform them that the pictures you took are about 4 times as long as a conventional landscape picture
Usually a Lomography Panoramic 360° picture is about 23cm (9.1 inches) long on the actual film
The best option is to ask your lab to develop your film and then hand it back to you without cutting it
Uses standard 35mm film that can be processed anywhere
To everyone who asks about digital Lomo 360. There will not be one. You are missing the point of Lomo. Lomo is a cult trend. Lomo is analog. Lomo cameras are for people who enjoy using film and the process of development that comes with film. I have this camera along with a whole bunch of other Lomos. They all have their own characteristics and are all brilliant fun to use. Truman, London - 18th January 2011
Surely you would get better results from using a DSLR and software to create panoramic images. This seems to be an overpriced gimmick. Bjorn, London - 25th November 2010
Firebox says: But this takes panoramic images by itself! And is much cheaper than a DSLR! Give it a chance!
Lomo (or Lomography)is a beautiful and simple technology - and very addictive - as I have 6 already. I couldn't imagine a digital lomo, and although you could see the pictures instantly, its a wonderful feeling to collect your prints the old fashioned way, and see them for the first time in print. Long Live Lomo x x x. Trixieblue, North Yorkshire - 20th November 2010
I was just wondering if the camera can be detached from the spinning pole? Thanks. . Alice, Sutton - 5th November 2010
Firebox says: The camera cannot be detached from the spinning pole as this forms part of the mechanism which takes the 360 degree photo.
Film isn't an ancient technology, it's a timeless and beautiful one. I'm so excited about this camera! Emily, London - 10th October 2010