Seemed like a lovely idea. I bought it as a Christmas present (I know, very organised this year) for my lactose intolerant brother. Ordered it 19th Sept and it arrived quickly. Unfortunately I didn't really check it over in detail when it arrived- box looked good, thought it was reasonable for the price.
Found out now that the best before date was 10/10/11- so would not recommend buying this as a gift for anyone as the short shelf life prohibits it.
Katherine Thompson, Manchester - 21st October 2011
Firebox says: Oh no! We're really sorry to hear about that Katherine. I hope you managed to use it before you realised. Don't forget, if you have any issues with your order you can always get in touch with us at firstname.lastname@example.org