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EST. 1998
The Coolest Things You Can Buy

Magic Cube

It'll make your brain ache

Magic Cube

It'll make your brain ache

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Magic Cube


Back in the 80s, there was one thing that caused millions of badly-dressed people to laugh, sob and gnaw their knuckles in utter frustration. No, not Simon le Bon's dancing, the Rubik's Cube. This infuriatingly addictive multi-coloured puzzle was a true superstar back in the day, and the quest to match its coloured faces remains as challenging as ever.

But even icons need a makeover once in a while, so some bright spark has taken the basic cube concept and given it a Noughties revamp. Ladies and gentlemen, we give you the ultra-sleek Magic Cube. This electronic version of the world's greatest arthritis-inducing brain-mangler is set to become a post-millennial puzzling sensation, and it's even more compelling than the original.

Built in games...

Magic Cube

Landmine Game:
6 players take it in turns to push a button until they hit a landmine... Kaboom!

Memory Game:
Try and remember the colour sequence set by the cube - Simon style!

Noughts and Crosses:
Using one side only - it's first to three
in a row!

Magic Cube

Press buttons to change
the colours

Basically the entire digital shebang is crammed with colour-changing LEDs, so instead of manually twisting segments you press buttons to move the colours in the desired direction. Genius. But wait, there's more: the Magic Cube contains other games, including Landmine (six players take it in turn to push a button until they hit a 'landmine'), Noughts and Crosses and a Simon-style follow-my-leader challenge.

Magic Cube

Random lighting mode

On the off-chance you tire of fiddling with this smart, take-anywhere block of unadulterated brilliance you can activate its mood light function and gawp in wonder as its internal LEDs illuminate randomly. The effect is really rather relaxing. Which is just as well because you might be tempted to chuck the Magic Cube out of the window and drop a grand piano full of anvils on it after you fail to solve it for the kajillionth time. You can't even cheat by peeling off the colours and gluing them back in the right place. Not that we ever did that, you understand.

The original twisty-turny cube won countless design awards back in its heyday, and we fully expect this hi-tech version to follow suit. It really is a beautifully put-together object. All you have to do is solve it. Aargh!!

more info

Please note:
  • For ages Age 8+
  • Cube uses buttons to change LED lights instead of twisting rows!
  • Built-in games:
    • Landmine Game: 6 players take it in turns to push a button until they hit a landmine
    • Memory Game: Try and remember the colour sequence set by the cube - Simon style!
    • Noughts and Crosses: Using one side only - it's first to three in a row!
  • E-Cube mode: random lighting sequence to create an ambient atmosphere
Battery requirements:
  • Requires 3x AAA batteries - not included
  • Approximately 7cm (W) x 7cm (H) x 7cm (D)

Customer Reviews

Does the original Rubik's cube really give you arthiritus ? Lol.
Elliott Czupich, London - 29th July 2009
I have never seen anything like this and it looks great.
Andrew, Runcorn Cheshire - 14th May 2009
Considering how big Rubik's became and how it's retro looks became iconic the magic cube is the new take on the old favourite. I cannot see anyone being disappointed receiving this as a gift.
Kate, Cornwall - 3rd November 2008
Hi, this is a great Rubik's cube, the idea is great, instead of turning panels, you can just press the buttons next to the LED's. This is very easy to use, you start off by pressing down the up and down arrow keys, these will be on the position where your screw is. Once you done this you have the set mode, if you go inside the set mode, by pressing the circle, you get 3 choices, use up and down, to select, o to confirm, and x to cancel. Each menu is like this. You look at the instruction leaflet, and it soon becomes easy to understand. The games are very addictive, and the random lighting mode is cool. Overall this is a very fun product, and makes using a Rubik's cube exciting.
Gary Ludgate, Taunton, Somerset, United Kingdom - 21st October 2008