Carrying around snippets of computer content on titchy USB sticks is all the rage these days. But most flash sticks are about as visually stimulating as bricks. So how come the Brick USB Memory Stick is one of our favorites?

Quite simply because it resembles a toy building brick - you know, the self-locking plastic ones kids and infantile adults use to build skyscrapers, massive robots and entire model cities. Simply pull it apart to reveal the sciencey metal bit and slot it in your computer's USB port. Genius.

Brick USB Memory Sticks are the perfect size to dangle from your keyring or pop in your pocket. Just make sure you don't drop yours in the enormous biscuit tin full of real play bricks under your desk (surely you've got one?) or you'll be rummaging around all day. Probably best to attach it to the included lanyard and keyring strap.



Available in red, blue or yellow, with 2GBs of memory, these take-anywhere blocks are ideal for storing, safeguarding and transporting all kinds of data: from blueprints of your next building project to more mundane things such as spreadsheets, music files and photos of blocky Star Wars characters. They're almost as versatile as the bricks upon which they are based. Speaking of which, you can actually snap them on to the genuine articles. Perfect if you want to hide your secret files in the base of your latest towering construction.

While most of you will be content with one or two of these nifty little storage devices, the more dedicated fan could buy hundreds of the colorful little doo-dahs (oh, go on) and construct a memory-packing model of the Eiffel Tower. Mon dieu!

We think Brick USB Memory Sticks are the funkiest little storage solutions around, especially if you're into retro-ironic playthings. Don't memory stick it, memory brick it.