They say breakfast is the most important meal of the day, so why put up with soggy cereal? Keeping things crunchy is where it's at. Unfortunately inventors across the globe have been unable to come up with a viable solution to soggy Shredded Wheat, wet Wheaties, sodden Smacks and milk-logged Muesli. Until now. Ladies and gentlemen, introducing the ingenious Eatmecrunchy Bowl.

The concept behind this revolutionary breakfast bowl is forehead-slappingly simple. A removable shelf covers 70% of the bowl's base, holding the cereal above the milk. All you have to do is eat your cereal from the shelf-less section of the bowl where the cereal and milk meet, pushing the cereal in as required. Brilliant!

There are no complicated procedures - simply pour your cereal and milk in as per normal. Mmm...crispy Corn Flakes! If you're worried that your favorite cereal is too cumbersome for this innovative gizmo, worry not - even a mighty Shredded Wheat brick fits in the cutaway section. And you won't have to fret about losing any tasty bits to the expanse of milk beneath the shelf because a special 'cliff' stops cereal getting underneath but allows the milk to flow freely.

The Eatmecrunchy Bowl is crafted in dishwasher safe melamine and the removable shelf makes cleaning it a snap. It really is the best thing to happen to breakfast since old man Kellogg inadvertently invented Corn Flakes by leaving out a load of cooked wheat while he attended to some pressing matters at his sanitarium. No really.

Speaking of sanitariums, we all know how stressful breakfast time can be, but the Eatmecrunchy Bowl gives you one less thing to worry about in the morning. Plus it's guaranteed to reignite your passion for cereal. Eating breakfast will never be the same again. So get ordering and prepare to enjoy that crunch moment time and time again.