We love everyday essentials with a trendy twist, and they don't come much more essential than toilet paper. (At least we hope they don't.) But how do you make bathroom tissue trendy? No, you don't draw designer logos on it with toothpaste and glitter (ouch!). You make it black like Papier Noir.

This über-chic toilet tissue is set to take the wiping world by storm because it's completely jet black - right down to the cardboard roll. Yes, we know you can buy toilet paper in baby blue, pink and peach, but style-savvy restroom-goers wouldn't dream of sullying their designer water closets with anything so gaudy.

So why is black toilet paper so ridiculously stylish? We don't know. It just is. Shove a roll of Renova Black in your bathroom and it adds an instant designer vibe. But don't just take our word for it; posh clubs and hotels across the globe are racing to replace their white rolls with Papier Noir - and so should you. Newspaper blurbs claim this super hip toilet tissue can be used as a 'symbolic object of counterculture'. Maybe, but we prefer to use it to spice up the bathroom...and for the obvious.

As well as looking incredibly sexy (yes, sexy), Papier Noir feels incredibly luxurious. Hardly surprising since it is made from 100% biodegradable virgin pulp and is entirely recyclable. Whether you're a scruncher, a folder or a one sheet wonder we guarantee you'll be impressed. And unlike the aforementioned newspaper, Renova Black won't leave smudge marks where it shouldn't.

Before you scoff at this convention-defying triumph of butt-based design, it's worth considering that toilet paper is something we all buy on a regular basis. So why not mix things up once in a while with a few rolls of Papier Noir? We guarantee guests will love it. And with three rolls in each incredibly sleek tin, there'll be plenty for everyone. So get ordering. Your bottom won't notice the difference but your bathroom will never be the same again!