Think of beer guts and you typically think of big boozers exposing their builder's cleavage as they lean over to pick up another pork rind. But you won't once you see the amazing Beerbelly® in action. Because although this ingenious device looks just like a spare tire when worn under clothing, it's actually a hi-tech stealth beer dispenser.

Made up of an insulated neoprene sling and a polyurethane bladder connected to a drinking tube, the Beerbelly® holds over a half gallon of amber nectar and it will stay cold for hours with the optional freezer pack. Amazing, right? Okay, so you'll look a little chubby when wearing it, but who gives a XXXX when you can stealth swig your favorite brew wherever you may roam.

Just think of the possibilities: no more lining up and forking out on overpriced drinks at festivals, gigs and games. Why, the money you'll save at just one event will pay for your Beerbelly® and still leave you with enough change to buy some nuts. Probably. You can even go jogging, skiing and hiking wearing your Beerbelly® (but perhaps it'd be best to fill it with water, not beer).

This really is one of the greatest booze-related inventions we've ever seen. Indeed, the only downside is that you'll resemble one of the Cheers cast from the chest down - surely a small price to pay when you can secretly chug beer whenever and wherever you please. And if anyone questions your new gut you can use one of our prepared comebacks:

• 'I'm an Elvis impersonator and on in five.'
• 'This is a medical device. Wanna see where the tube leads?'
• 'Stand back…I'm with SWAT and this is stealth body armor.'
• 'My catheter runneth over.'
• 'Want a beer?'

As you can imagine, the Beerbelly® is going to fly off the shelves faster than you can say 'I hope that's lager you're drinking' so we suggest you hit Add to Cart before we call last orders on this utterly brilliant boozing accessory. 'Urp!