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Forget the flippers
If man were meant to swim underwater he’d have been given a lightweight handheld propeller. But he wasn’t. So why not buy one right here, right now? The rechargeable BladeFish will effortlessly propel all you snorkellers and divers along as you conserve your energy for fighting off giant squid. More...

Also available to pre-order: BF3000

Don’t lose your golf ball as well as your temper!
Long gone are the days when golf was played solely by toupee-wearing saddos in garish slacks. These days, knocking dinky, dimpled balls around is cutting- edge stuff. And just to prove it, someone’s gone and invented an amazing, hi-tech light-up golf ball that can be seen from tee to cup! More...

Radio... USB charger... bottle opener?
With a host of functions powered either by hand or the sun, this handy gadget has everything you need for venturing into the back of beyond (and back again). More...

Save the planet (and your money)
For roughly the same cost as five litre-bottles of water, a Bobble Bottle Replacement Filter will provide you with one hundred and fifty litres! More...

Also available to pre-order: Black, Blue, Green

Don't be wet!
Whether you're a beach bum, soggy festival fan or Capt'n Birdseye, you need to keep your belongings 100% dry. Highly Hasselhoff, Overboard Bags and Backpacks are constructed from tough nylon-coated tarpaulin and feature a patented Fold Seal System. They'll even float if you drop 'em off your yacht. More...

GP in your pocket
Connect this blood pressure cuff to your Apple device and you can monitor your health, and compare your readings to recommendations by the WHO. More...

I drink therefore I am (incredibly eco-friendly)
At last, an eco-friendly idea that holds water. Literally, because this ingenious designer bottle filters water as you drink. Simply fill it with tap water and let the internal filter work its magic. Oceans and landfill sites across the world will love you for it. More...