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Twilight Turtle Why count sheep when you can see stars? Now sleepy kids can stare into space for all the right reasons with this enchanting night time companion that projects a mass of twinkling stars on to walls and ceilings. Featuring eight genuine constellations, it's every tired little star gazer's dream. More... |
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Sock Ons Cold feet? Not now, baby! For some unfathomable reason babies just love pulling off their socks. So why not scupper bobbum’s efforts with a set of gently elasticated Sock Ons, award-winning thingummies that keep socks firmly in place, no matter how hard baby tugs. More... |
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Bob the Builder Construction Sets Construction begins now! Recreate Bob the Builder’s greatest moments using real bricks and mortar to construct walls, houses, wishing wells and towers with these cement-sloppingly brilliant playsets. To ‘demolish’ your creation, simply plop it in water and start over again. No wrecking ball required! More... |
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Rockabye Baby! For those about to nap, we salute you! Rockabye Baby CDs contain timeless rock songs given the lullaby treatment. No, really! The soothing sounds of the glockenspiel, vibraphone, mellotron and other whimsical instruments are guaranteed to lull baby into a sweet slumber without boring the (tight leather) pants off parents. More... |
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My Silver Balloon Personalised Children's CDs Sing-alongs starring your kids! Highly acclaimed, these charming CDs ingeniously incorporate your child’s name into the lyrics of each jolly sing-along. We’ll even throw in a bonus bedtime story narrated by Jon Snow. Guaranteed to light up little faces every time. More... |
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Kids Slanket Relax kid, I’ve got you covered! Hey kid! If you thought the Slanket was cool (or warm…oh, you know what we mean) wait until you see this funky kid-size version. It allows you to snuggle up and use your hands without getting your arms cold. Your Xbox controller will love you for it. More... |
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Trunki A case of complete genius Luggage for little people is here in the shape of Trunki, the colourful ride-on suitcase for kids. Featuring integrated wheels, steering grips and a contoured saddle, this is a case of boredom-busting brilliance. It even counts as hand luggage. T5-tastic! More... |
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My Life Story It's all about you! Possibly one of the best newborn baby gifts ever, My Life Story is a luxe journal in which to record the events of a lifetime. It's like a 100 year diary, photo album, autobiography and travelogue all rolled into one. And that, as they say, is life! More... |
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Rainbow In My Room Pot of gold not included Ramp up the wow factor and add a touch of magic to kids' bedrooms with this miraculous night light that projects a beautiful rainbow across walls and ceilings. You can almost hear the fairy dust falling the second you switch it on. More... |
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Gallop What's the commotion? Animals in motion! This astonishing book for toddlers adds magical movement to story time because the pictures inside appear to move: horses gallop, turtles swim and butterflies flutter. It's a kind of magic! More... |
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Yummy Dough Eat your greens…and your blues and your reds… Introducing Yummy Dough, the colourful squishy modelling clay you can eat. Simply add water, mix it, knead it and then get creative shaping it into whatever takes your fancy. Bake in the oven and shazam, your biscuity treats are ready. Mmm, pass the bright blue duckie wuckie! More... |
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Bilibo Everything, nothing, and much more in between It's a spinning top...no, it's a helmet. Or is it a bath toy? Maybe it's a wobbly seat. This award-winning thingamajig is whatever kids want it to be. Designed to encourage creativity, Bilibo is like nothing and everything you've ever seen! More... |
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Yondi Ultra-cute travel pillow for kids Don’t you just hate it when your little angel’s head slumps forward as he/she is sleeping in the car? Course you do, so thank heavens for Yondi, a super-comfy head-hugging travel pillow designed for nippers aged 1-8. Cute and cuddly, it’s ideal for planes, trains and automobiles. More... |
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BoostApak Booster seat in a bag Brought to you by the award-winning boffins behind Trunki, this hand-luggage approved backpack transforms into a kid’s booster seat faster than you can say ‘Mum, are we there yet?’. Simply unfold and buckle up. Brilliant for holidays, restaurants, taxis, school runs and more. More... |
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Cuddledry Towels Keep little ones snuggly, safe and dry 
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Baby Cakes Gift Set Baby, you can wear my cupcakes! Looking for a unique gift for baby? How about a pair of pyjamas that look good enough to eat? Don’t scoff because the impossibly cute PJs in this beautifully packaged gift set have been skilfully folded to resemble scrummy cupcakes. Mmm…jama bottoms! More... |
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Baby Blooms Bouquets of babywear Is it a beautiful bunch of flowers or a collection of newborn babywear? A Baby Bloom bouquet is both because its flower buds are actually hand-rolled bodysuits, bibs, hats and socks. Awww! More... |
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Gentle Giraffe Safari sounds This plush herbivore does more than browse on fruiting acacias and baobab trees: press his buttons and he’ll make the soothing sounds of the Serengeti come alive and entertain your kiddlywinks – he can even make them nod off, too. More... |
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Teach Me TimeMr Wolf? Who needs him! Is it a cutesy talking clock, a comforting night light or an interactive gizmo that teaches kids how to tell the time? This award-winning bedside clock is all three and more, and it advances as little ones grow and learn. It even turns green when it’s okay to wake up. Nighty night! Another Firebox UK First! More... |
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MyPhones These DON’T go to 11 Why give kids the chance to say ‘what?’ more than they do already? Buy them a pair of MyPhones, comfy over-the-ear headphones that automatically limit volume to a safe level. Little ‘uns can even customise their cans with funky interchangeable inserts. More... |
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Trunki Saddle Bag Transforms Trunki into a luxe ride Is it a colourful kids’ travel bag or a padded saddle for Trunki, the ride-on suitcase? This nifty travelling companion is both and features various zips and compartments to store crayons, comics and other boredom-busting bits and bobs. It’s even got stirrups and a squeaker. Yee-hah! More... |
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Mr Men Interactive Plush Mr and Misses Whether you're feeling seriously soppy or deeply ironic, these talking Mr Men are just the ticket. Complete with comedy traits, silly catchphrases and, in the case of Mr Tickle, spinning arms, they're perfect for kids, collectors and infantile adults. More... |
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Baby Sshh Had enough of the crying game? Got a real cry baby on your hands? Don't make things worse with your tuneless lullabies, get a Baby Sshh. Scientifically developed by acoustics experts, this cute soft toy plays melodies designed to divert baby's attention away from the reason he/she's upset. More... |
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Didicar A new way forward 
Pedal power is out, wiggle power is in, thanks to this revolutionary kiddie vehicle. Nippers simply climb aboard and wiggle the steering wheel left and right to propel the Didicar forward. Grab one before every tyke in the land is wiggling around the park!
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Souper Is it a bird? Is it a plane? No, it’s a spoon! Sometimes it takes superhuman effort to get kids to eat, so thank goodness for Souper, the stainless steel spoon disguised as a posable superhero. Sausage and beans awaaaay! More... |
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Super Snapsuit Is it a bird? Is it a plane? No, it's Superbaby! Even if your baby lacks hidden-powers you can make him/her super via this heroic-looking bodysuit complete with billowing cape. Colourful, comfy and astoundingly silly, it's guaranteed to amuse babies and parents alike. Up, up, and a-waah-waah! Another Firebox UK First! More... |
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Where The Wild Things Are Soft Toys Wild Things, I think I love ya! Based on characters from the classic children’s book that is now a major Spike Jonze movie, these wacky 15” soft toys are so huggable it hurts. Choose from Max, Bernard, Moishe and Sipi. There’s one in all of us! More... |
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IdbidsHug an Idbid, save the planet It sounds naff but children really are the future. That's why Idbids are here to teach 'em how to make the Earth happy and healthy. These planet-loving plush characters come with accompanying books filled with eco-friendly stories and tips. It's enough to turn your kids green! Another Firebox UK Exclusive! More... |
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Happy Mais Make that! And that, and that… Let your imagination run riot, and stay eco-friendly to boot, with this spectacularly versatile, biodegradable modelling material that miraculously sticks together when moistened. Whether it’s a flowery dinosaur, a spotty blob or a turreted airship piloted by a ten-legged dog, Happy Mais is just the ticket. Plasti-what? More... |
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Sackboy Plush All plush, no pixels Sackboy, the gaming icon and Sony superstar is about to enter a world even more surreal than the pixellated one he inhabits in LittleBigPlanet. Why? Because he’s now available in the cuddly form of this super cute plush doll. Aww! More... |
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Moshi Bandz Wear, share, collect the rare If you love Moshi Monsters (and over 24 million players do) prepare to go gaga because these collectable silicone bands are shaped like various characters from the wonderful world of Moshi. Wear them as funky wristbands and watch in amazement as they revert to their original form when removed. Monsterific! More... |
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