When a close friend or family member wins big on the lottery it suddenly legitimises the whole thing. It is real. The world isn't all wrong. Miracles do happen.
PopUp Candles A little bit like buying a beautifully packaged and scented lottery ticket made of wax, that you then slowly burn to reveal if you've won.
We say it's like the lottery, but the PopUp's odds are just slightly more favourable.
Diamond in a Pop-up Candle - 1 in 50 chance.
Matching all the winning Euromillions numbers - 1 in 76275360 chance.
In both cases no one really thinks they're going to win but it's the giddy thrill, the heated anticipation that drives us to make these exciting and uncertain purchases.
Luckily for us a happy customer got in touch last week to inform us that their sister found a diamond in her candle! So this is us saying to you...
Take a risk. Throw caution to the wind. Live in the now. What's the worst that could happen? Get lucky. YOLO. Buy a PopUp Diamond Candle?