Well, look who was on the panel on last nights final of The Apprentice. It's only co-founder of Firebox - Michael Acton Smith! Get in.
He might now be the CEO of Mind Candy and the creator and magician behind Moshi Monsters but to us he'll always be the man who gave birth to (or is that launched?) Firebox (with Tom Boardman) back in 1998.
Was the internet even around in 1998? No. Was it? No I don't think so. Was it?
Joined by Lorraine and Punt or Dennis from Punt and Dennis, Michael cut a suave and very well spoken entrepreneurial figure.
He was the last one clapping for Lord Sugars when he sat down next to him, which is a very astute tactic. He also made a good joke about 'cutting fingers off' which didn't get the response it merited. He even managed to keep a straight face when he saw Dr Leah's dress.
Well played MAS!
Speaking of The Apprentice, Firebox were slightly sad not to see as many buffoons as normal in this years series. Where was Stuart 'The Brand' Baggs? The Badger woman?
Bonus fact: We saw Stuart Baggs on the tube once. He was sweating and had a full bosom.