Not an assexual hedgehog. That's obvious. An assexual hedgehog would drink elderflower cordial. No, we mean 'the' sex hedgehog. Jeremy Ron. The everyman living an extraordinary life. A dirty life. A thirsty life.
Well, he drinks Rum. Not just any rum. His own rum. Or at least he endorses it, and let's be honest that's all you can ask for. We doubt half the celebrities use the products they endorse. Does it even matter? Yes it does really. Or not. Can't remember.
What does matter is that when you reach for the alcohol at home, you don't grab some supermarket home brand or a lazy pirate related rum. No, grab something long and smooth. Grab something bursting with flavour. Something that always goes down properly. Grab:
The tagline also has the unofficial semi-honour of being perhaps our best stab at concise comedic catchphrasing ever. So far anyway.