Effortlessly Cool Dads #4

Monday 10th June 2013

In honour of Father's Day, we're paying tribute to the men that made us, with a look at some Effortlessly Cool Dads. Buy them something excellent, they deserve it.


Protect ya neck

Caught in the open during the infamous snowstorm of ’87, this hirsute dad had to wrap his baby daughter in his beard to stay warm.

Even though she’s all grown up and living with a stockbroker in the city, he keeps it as an effortless tribute to his fatherly love.

It also hides his unsightly neck.

Want to share your Effortlessly Cool Dad with the world? Enter our Instagram competition and you could win a £50 Gift Voucher.

Or if you're feeling inspired, head over to our Father's Day collection to pick him up something special. (He's got more than enough socks already).

The Firebox Blog: Not as funny as we hoped...

Recent posts

Google Street Coo

Tuesday 25th March 2014

Just look at this horrific avian nightmare spotted on Google Street View. Pull on one of our Animal Masks and join them.... Read more

Bugdet Bingo

Thursday 20th March 2014

In homage to the Tory's immensely gracious Beer and Bingo tax cuts, we're offering you 10% off Bug Bingo and a whole £1 (100x... Read more

The Week in Bits

Friday 21st February 2014

This week we've mostly been: Taking a well-photographed peek back into the past Seeing that Racoons share the same vices as... Read more

Chicken Handbags

Wednesday 19th February 2014

It doesn't take a genius to see what's happened here. No need to thank us Anya Hindmarch. Now, would you rather The Original... Read more