In honour of Father's Day, we're paying tribute to the men that made us, with a look at some Effortlessly Cool Dads. Buy them something excellent, they deserve it.
Caught in the open during the infamous snowstorm of ’87, this hirsute dad had to wrap his baby daughter in his beard to stay warm.
Even though she’s all grown up and living with a stockbroker in the city, he keeps it as an effortless tribute to his fatherly love.
It also hides his unsightly neck.
Want to share your Effortlessly Cool Dad with the world? Enter our Instagram competition and you could win a £50 Gift Voucher.
Or if you're feeling inspired, head over to our Father's Day collection to pick him up something special. (He's got more than enough socks already).