In honour of Father's Day, we're paying tribute to the men that made us, with a look at some Effortlessly Cool Dads. Buy them something excellent, they deserve it.
Estranged father of upcoming New York rapper Action Bronson, this dad effortlessly shows his support of his son’s blossoming career with a vague gang sign and spectacularly ostentatious bit of bling.
Once he’s finished mingling, he’s promised to return the cross to the local Orthodox Church... and the chain to the hardware store.
Want to share your Effortlessly Cool Dad with the world? Enter our Instagram competition and you could win a £50 Gift Voucher.
Or if you're feeling inspired, head over to our Father's Day collection to pick him up something special. (He's got more than enough socks already).