In honour of Father's Day, we're paying tribute to the men that made us, with a look at some Effortlessly Cool Dads. Buy them something excellent, they deserve it.
The Dude’s an absentee father by request, but you know he'd be there if you needed him. After all, he effortlessly survived nihilist kidnappers, a Latino nemesis and the cruel destruction of his rug.
The epitome of understated cool, he just wanted to go bowling.
Want to share your Effortlessly Cool Dad with the world? Enter our Instagram competition and you could win a £50 Gift Voucher.
Or if you're feeling inspired, head over to our Father's Day collection to pick him up something special. (He's got more than enough socks already).