In honour of Father's Day, we're paying tribute to the men that made us, with a look at some Effortlessly Cool Dads. Buy them something excellent, they deserve it.
The Push-Up Bra
This seductive looking fellow effortlessly pulls off the come hither stare and 5 o’clock shadow, and he clearly knows the importance of support.
We’d like to say that his daughter is a budding lingerie designer, and he offered to model her new designs out of fatherly pride. But she isn’t and he didn’t.
Want to share your Effortlessly Cool Dad with the world? Enter our Instagram competition and you could win a £50 Gift Voucher.
Or if you're feeling inspired, head over to our Father's Day collection to pick him up something special. (He's got more than enough socks already).