Firebox takes our commitment to your privacy seriously, and we treat any information you provide us with care. By visting the Firebox.com website you are accepting and consenting to the practices described in our Privacy Policy, which is available in two formats:
- Plain English Privacy Policy - "Plain English" Format
- P3P Privacy Policy - Technical "P3P" Format [more info]
Firebox.com Plain English Privacy Policy
Firebox is committed to protecting your privacy and promises only to use information collected about you in accordance with our Privacy Policy below:
Who We Are
Any personal information provided to or gathered by Firebox.com is controlled by Firebox.com, Inc ("Firebox", "We", "Us), a company incorporated in Delaware, with a head office at Firebox House, Ardwell Road, London SW2 4RT, UNITED KINGDOM.
What Information we Collect
When you place an Order or otherwise interact with the Firebox.com Website, we may ask you for certain information and you may submit personal data to Us (for example your name, telephone number, invoice address, shipping address, email address, contact and bank / credit card details). We may also record which products you are interested in and which products you purchase as well as customer traffic patterns and website use.
Some examples of how information may be collected by us:
- Information You Provide Us: we receive and store information that you submit when using our website or that you provide us in any other way (for example by email or telephone). This information may be provided when ordering from us (via our website or by telephone); searching our website; entering competitions; accessing your account; querying order status; or by submitting text/photo/video reviews of us and our products.
- Information Automatically Provided: we receive, process and store certain information whenever you interact with our website. Like many websites, we use "cookies" (see below) and obtain certain information automatically when your Web browser accesses the Firebox.com website. Information automatically received by us includes the IP address that your computer uses to connect to the internet; your computer, browser, operating system and internet connection details; purchase history (which we may aggregate with other shoppers to form the "Firebox Top 20"); clickstream/path analysis of your journey through our website; products you searched for. We may also use software tools provided by Google Analytics to measure and collect session information, length of visits to certain pages, repeat visits and page interaction information (such as clicks).
- Email Communications: to help us make our email newsletter more useful and interesting for our customers we attempt to receive a confirmation when you open and click on email newsletters from Firebox.com (if your email software/service supports this option). If you no longer wish to receive email newsletters, please notify us using the links provided in each newsletter.
- Telephone Calls: From time to time we monitor and record telephone calls for training purposes and to improve the quality of our service to you.
- Information from 3rd Parties: we may receive information about you from other sources and add this to our account information. For example we update address information using data from third parties, which we may use to correct our records and deliver your next catalogue to the correct updated address.
How We Use This Information
Information is kept securely in accordance with our internal security policy and may be used to:
- Process and ship your Order;
- Provide Customer Support services to you;
- Provide you with an up-to-date, efficient, and reliable service;
- Help prevent fraud (eg. we may check credit card details with our credit agency and reserve the right to refuse Orders on that basis.);
- Open and run your Firebox customer account;
- Administer prize draws;
- Provide a more personal shopping experience.
By making an Order and/or submitting your data to us you agree to this use.
Data Security
Firebox.com uses the latest security measures to protect your details when you shop with us. We use 128-bit SSL Software to encrypt your credit/debit card information when you place an order on our secure server, which means that only we are able to decrypt the information in order to process your transaction. Please click here for more information on Security and Credit Card Safety while shopping at Firebox.com.
Who Else May See Your Data
In order to complete your order we may need to disclose some of your information to our fulfilment partners including National Fulfillment Services, USPS, FedEx, USPS, DHL and their affiliates.
If you order a product marked "Direct Despatch" then we will need to pass your shipping information to our manufacturers as they will be shipping directly to you.
If you order personalized products which are made to order based on information that you provide, then we will need to provide this information (including shipping details) to our manufacturers for the purpose of creating the personalized product to your specification.
Marketing Communications - Firebox
When ordering from Firebox, entering competitions or otherwise interacting with us we may give you the chance to subscribe to our email newsletter. We promise not to bombard you with emails - to make it worth your while we will only get in touch when we have interesting news to share with you.
If you no longer wish to receive email newsletters, please notify us using the links provided in each newsletter or by clicking here.
We may also from time to time send you a Firebox Catalog by mail to the invoice address specified when placing your order. If you do not wish to receive further catalogs please email us to let us know.
Marketing Communications - 3rd Party
Firebox will not pass your information on to third parties unless you give us your consent - either at the time of providing the information to us, or previously if we have already received consent from you.
When you place an order with Firebox we may give you the choice for other reputable companies to contact you BY MAIL about future offers, events and new Products or related activities that you may find useful.
If you no longer wish us to do this please email us at privacy@firebox.com at any time.
Cookies
In Order to improve our service we may use a device known as a 'cookie'. Cookies are a means by which information relating to your Internet activity (such as whether you have visited firebox.com before) is recorded on your hard drive and used by us to improve Firebox.com and the products and services available to you.
If you do not wish for us to use cookies when you use the Firebox.com website please adjust your Internet browser settings to not accept cookies. The Help option on the menu bar of your web browser should explain you how to do this. Please note that cookies allow you to take full advantage of the services we provide through the Firebodx.com website and so we recommend that you leave them turned on.
3rd Party Ad Serving
We may allow other companies, called third-party ad servers or ad networks, to serve advertisements within our web pages. We do NOT provide any personally identifiable customer information to these advertisers or third-party websites.
- Cookies
Because your web browser must request these advertising banners from the ad network Web site, these companies can send their own cookies to your cookie file, just as if you had requested a web page from our website. Please note that if an advertiser asks us to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 13-24 who have viewed sports content) and you respond to that ad, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. We only authorise our third-party ad servers to employ anonymous cookies for ad delivery and anonymous targeting. - Opting Out of Third-Party Ad Serving
If you want to prevent a third-party ad server from sending and reading cookies on your computer, you may either turn off cookies in your browser, or visit each ad network's Web site individually and opt out (if they offer this capability).
Your Concerns
If you have any questions or comments about privacy or the Firebox privacy policy, or if you already have submitted information that you do not wish us to have or if you think that Firebox has cookies or data about you that you don't want us to use or that is incorrect please contact us at the address below, by telephone (on 1-888-590-3473) or email (at sales@firebox.com) and the information will be corrected as soon as possible or removed from our database as you request.
Firebox has a dispute resolution mechanism. If you think we have not followed our privacy policy in some way, please email us and we can help you resolve your concern.
Customer Service Contact
-
You may resolve any issues that concern your interaction with Firebox.com by:
- Email to sales@firebox.com; or
- Mail at Firebox.com Inc, c/o NFS, 100 Pine Ave, Holmes, PA 19043; or
- Fax to (302) 397-2518; or
- Telephoning 1-888-590-3473 (click here for office hours).
Firebox.com P3P Privacy Policy
Our homepage on the Web is located at http://www.firebox.com.
The full text of our privacy policy is available on the Web at:
www.firebox.com/admin/privacy
Users may go to:
www.firebox.com/admin/privacy
for information on how to opt-in or opt-out of use of their information.
We invite you to contact us if you have questions about this policy. You may contact us by mail at the following address:
Firebox.com Inc
c/o NFS
100 Pine Ave
Holmes
PA 19043
You may contact us by e-mail at sales@firebox.com.
You may call us at 1-888-590-3473.
Dispute Resolution and Privacy Seals
We have the following privacy seals and/or dispute resolution mechanisms. If you think we have not followed our privacy policy in some way, they can help you resolve your concern.
- Customer Service Contact: This is our customer service contact details, through which you may resolve any issues that concern your interaction with firebox.com
Additional Information
This policy is valid until 31 Dec, 2010 at 12:00:00 GMT.
Data Collection
P3P policies declare the data they collect in groups (also referred to as "statements"). This policy contains 2 data groups. The data practices of each group will be explained seperately.
Data Group "Navigation"
We collect the following information:
- URI of requested resource
- Request timestamp
- HTTP cookies
- Full IP address
This data will be used for the following purposes:
- Completion and support of the current activity.
- Web site and system administration.
- Research and development.
This data will be used by ourselves and our agents.
The data in this group has been marked as non-identifiable. This means that there is no reasonable way for the site to identify the individual person this data was collected from.
The following explanation is provided for why this data is collected:
This data is requsted so that we can monitor the ease-of-use of our website, in order that we may make improvements to its structure and content, as well as to guage the appeal of any special offers we present to customers.
Data Group "Shopping"
We collect the following information:
- Full IP address
- HTTP cookies
- Purchase information
- Physical contact information
This data will be used for the following purposes:
- Completion and support of the current activity.
This data will be used by ourselves and our agents. In addition, the following types of entities will receive this information:
- Delivery services.
The following explanation is provided for why this data is collected:
We require certain information, such as name, address and payment method from our customers when they decide to purchase an item from us.
Cookies
Cookies are a technology which can be used to provide you with tailored information from a Web site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.
Our site makes use of cookies. Cookies are used for the following purposes:
- Site administration
- Completing the user's current activity
- Research and development
Compact Policy Summary
The compact policy which corresponds to this policy is:
CP="NON DSP COR CURa ADMa DEVa OUR DELa IND PHY ONL UNI PUR COM NAV"
The following table explains the meaning of each field in the compact policy.
| Field | Meaning |
| CP= | This is the compact policy header; it indicates that what follows is a P3P compact policy. |
| NON | No access is available to collected information. |
| DSP | The policy contains at least one dispute-resolution mechanism. |
| COR | Violations of this policy will be corrected. |
| CURa | The data is used for completion of the current activity. |
| ADMa | The data is used for site administration. |
| DEVa | The data is used for research and development. |
| OUR | The data is given to ourselves and our agents. |
| DELa | The data is given to delivery services. |
| IND | The data will be kept indefinitely. |
| PHY | Physical contact information is collected. |
| ONL | Online contact information is collected. |
| UNI | Unique identifiers are collected. |
| PUR | Purchase information is collected. |
| COM | Computer information is collected. |
| NAV | Navigation and clickstream data is collected. |
The compact policy is sent by the Web server along with the cookies it describes. For more information, see the P3P deployment guide at http://www.w3.org/TR/p3pdeployment.
